I love offering listeners fantastic benefits, such as some great discounts for products, with new offers coming all the time! You can see a complete list at propertymanagementmastermind.com. For all of these offers, use the discount code “Brad” to secure your discount.
One more announcement before we get started! Our newest product at Property Management Mastermind is the Business Development Toolkit. In 2017, RentWerx organically grew by over 360 homes. In 2018, we’re on pace to grow another 500 homes. And best of all, we’ve done all of this without going out to meet the people and earn the business one door at a time. Tune in to learn more, or check out the toolkit online! If you aren’t completely satisfied with the product, we’ll give you a 100% refund.
Jason Hull from DoorGrow joins me today to talk about his upcoming products, some of his new products, and some of the new systems he’s getting ready to present at his conference. It’s a great conversation to hear about what’s going on in the industry and stay up to date.
In our chat today, Jason points out that he doesn’t have a property management business in the traditional sense. Instead, he started a web design agency in 2008. At the same time, his brother had bought into a property management franchise. (As a side note, his brother’s franchise now has 1,200 doors.) Jason noticed that most of the websites in the industry at the time had the wrong focus, and built his brother a marketing-oriented website instead. A lot of the top franchises in that company started working with Jason, and soon he was on Google’s first page for property management website design.
Before long, Jason had clients all over the US. This led to him getting intimately familiar with property management businesses. He put together a road map identifying the biggest leaks or constraints in sales pipelines, and found the keys that let a business grow past 100 doors. Using this information, he built a program called the Seed Program, which is the ultimate foundation for growth.
In our conversation, he’ll explain how his success with this forced his company to pivot, as their customers were outgrowing what they originally offered. He’ll dig into why it’s so important to invest in yourself before you ask anyone else to invest in you, why you sometimes need to get rid of some of your doors instead of keeping every single one possible. We’ll also take a deep dive into how to handle negative reviews, talk about the topics and guest speakers for Jason’s upcoming conference, and much more!
Here’s where you can find Jason:
Show Notes
[03:32] - Jason introduces himself, and shares his background and how he got started in property management.
[06:27] - We hear about what Jason does in more detail, and how he developed his Seed Package.
[11:55] - Jason loves entrepreneurism, and points out that you can’t segregate being an entrepreneur from your personal life or your physical body.
[14:07] - We learn about how Jason’s own coaching taps into his long-term goals for what he’s doing in the industry.
[15:30] - The “Cycle of Suck” is something that Jason identified. He explains what this is and how to get out of it.
[18:22] - How does Jason respond to negative reviews online?
[21:27] - Brad takes a turn to talk about how he deals with his own negative reviews, specifically when they’re unfairly negative.
[26:44] - Brad shares his thoughts on NARPM as an organization, and offers some ideas on things that could be better.
[29:27] - Jason takes a turn giving his thoughts on NARPM.
[32:34] - At DoorGrow, Jason’s vision and mission is to change the industry, he reveals.
[36:20] - We hear more about Jason’s upcoming conference, including its focus and the two major challenges that it will address.
[40:02] - Mike Michalowicz, author of Profit First, will be speaking at the conference, Jason reveals. He then talks about various other topics he’ll address at the conference.
[46:30] - We hear about the location, dates, and pricing of the conference.
[48:50] - At the conference, Jason will share his roadmap that he believes will create a high-growth company. He also mentions several other speakers who will be at the conference.
[49:56] - How can someone sign up for the conference? What discount do they get for using the code “BRAD”?
[50:44] - Jason talks about the Facebook group he has going.
[54:22] - How can people get in touch with Jason or learn more?
Links and Resources:
(619) 988-6708 (Allison DiSarro from Seacoast Commerce Bank)
The Property Management “Cycle of Suck” by Jason Hull on LinkedIn
13 Rockstar Tips to Get Reviews (That Don’t Suck) by Jason Hull
I love offering listeners fantastic benefits, such as some great discounts for products, with new offers coming all the time! You can see a complete list at propertymanagementmastermind.com. For all of these offers, use the discount code “Brad” to secure your discount.
One more announcement before we get started! Our newest product at Property Management Mastermind is the Business Development Toolkit. In 2017, RentWerx organically grew by over 360 homes. In 2018, we’re on pace to grow another 500 homes. And best of all, we’ve done all of this without going out to meet the people and earn the business one door at a time. Tune in to learn more, or check out the toolkit online! If you aren’t completely satisfied with the product, we’ll give you a 100% refund.
Alex Osenenko from Fourandahalf joins me today to talk about his website solutions, their lead capture, their SEO, their KPIs, their quarterly reporting, and their mentorship and ability to help you grow your management company. We’ll also talk about the Business Development Toolkit and how you can use it with the CRM platform, and another special guest will chime in to talk about how various reports work. This is a great time to learn about what Fourandahalf does and who they are!
One thing Alex will dig into is the value of data to your company. In fact, he says, data is the new oil. He’ll offer suggestions on how to use data more effectively, such as collecting all KPIs and using them to position your budget to where it makes the most sense. (If this sounds overwhelming and like yet another task that you’d rather not put on your plate, this is something that Fourandahalf can handle for you!)
You’ll learn in our conversation that Alex does something that just isn’t done: offers a guarantee on performance and growth. If they don’t deliver, they work for free until they do. He’ll dig deeper into this guarantee in the episode, and explain how your website and data are so important in being able to offer this guarantee.
You probably know that we own a management company in San Antonio, but you may not realize that we’re expanding into Austin. We’re starting from scratch there, and have about five homes so far. We’re converting our Austin website to Fourandahalf, and letting them do whatever they want. As we talk about this, Michael from Fourandahalf will step in to talk about the value of tools like RentRange and RentFax.
Tune in to learn more about all of these topics, as well as what a correction or recession means for property management companies, how you need to provide your free rental reports on your website, what value a KPI dashboard can offer, and much more!
Here’s where you can find Alex:
Alex Osenenko at PM Grow Summit
Grow Your Property Management Business by Alex Osenenko
Show Notes
[03:30] - Alex introduces himself and gives a short description of how Fourandahalf started.
[05:54] - We’re beginning to see a correction in California, Brad points out, and talks about what this means for the property management industry.
[07:55] - Alex talks about the extinction and potential resurgence of the reluctant landlord, and some of what Alex does.
[10:26] - We hear more about the products and services that Alex offers.
[13:41] - Brad talks about a conversation he had and explains why he reached out to Alex to have this conversation on the podcast.
[14:13] - Alex talks about his guarantee for performance and growth.
[16:33] - Brad circles back to talking about his Austin office, and gives an explanation of what he’s talking about.
[17:35] - We hear about the value of having a free market estimate provider on your website, with Michael from Fourandahalf stepping in to explain.
[20:42] - Alex steps back in to make an important point for listeners: you have to present the report on your website in a way that the value is easy to see.
[23:22] - We learn more about the KPI dashboard that Alex has been talking about.
[26:12] - Alex takes some time to talk about the value he can add, and his company’s strengths and point of difference. He also talks about the pricing for the services he offers.
[29:52] - You can get a $500 discount on any of Fourandahalf’s website products by using the discount code “Brad.”
[31:21] - We hear more about the next PM Grow Summit, tickets for which have already begun to sell quickly.
[34:46] - Alex shares a parting word of wisdom with audience members.
Links and Resources:
(619) 988-6708 (Allison DiSarro from Seacoast Commerce Bank)
Alex Osenenko at PM Grow Summit