I love offering listeners fantastic benefits, such as some great discounts for products, with new offers coming all the time! You can see a complete list at propertymanagementmastermind.com. For all of these offers, use the discount code “Brad” to secure your discount.
Your guest in today’s episode is… me! I want to take some time to talk to you one-on-one about goals, a topic near and dear to my heart. Every year, I sit down to go through what I did last year and what I want to do in the new year. I also bring in accountability partners who will help me keep on track with my goals. Today, I’ll talk about goal-setting with specifics for the property management industry. You can become my accountability partner, and I’ll be yours as needed.
It’s important to set a SMART goal. Tune in to hear what it means for a goal to be specific, measurable, attainable, relevant, and time-bound. I’ll relate all of this to property management specifically, so you can hear what goals can look like in this industry instead of in vague generalities.
While setting a SMART goal is invaluable advice, I’m not going to keep things that broad. Hearing real examples of SMART goals in property management can help you understand how they might work for your company, and that’s another part of what I’ll offer today. I’ll go over my 2018 goals (both personal and professional) and share my wins and losses.
Tune into this episode to hear all about goals across various aspects of the business, from retention to business development to maintenance. I’ll also discuss my goals for 2019, which include reaching 1,100 homes by the end of the year. Don’t miss this episode, which could help you make 2019 the best it can be both professionally and personally!
Show Notes
[01:37] - Brad welcomes listeners to the episode, which is all about goals.
[02:42] - We hear about the “SMART” acronym for goal-setting, which stands for specific, measurable, attainable, relevant, and time-bound.
[06:54] - Brad digs into the “relevant” and “time-bound” parts of the SMART goal concept, and talks about relating this to property management.
[09:15] - We hear a quick review of each part of a SMART goal, and some further recommendations on goal-setting.
[12:22] - Brad shares the recommendation of finding a role model or mentor, and gives an example from his own experience.
[15:32] - Another of Brad’s bulletpoints is to read, listen, and continually learn. Another is to keep a positive attitude!
[20:00] - Brad goes through his 2018 goals and talks about the wins and losses.
[23:41] - One of Brad’s goals involved family trips, he explains. He also gives examples of marriage goals.
[25:34] - Brad didn’t achieve all of his financial goals in 2018, but he did start to make quarterly payments to the IRS. He then shares what his business goals were for 2018.
[27:12] - We hear another recommendation for writing down your goals for the year.
[33:00] - Another of Brad’s goals was to establish retention goals of less than 10% losses.
[33:50] - Brad shares some of his 2018 business development goals.
[39:19] - One of the maintenance goals that Brad had related to open work orders percentage related to homes managed.
[41:49] - Brad takes some time to talk about his goals for 2019.
[45:14] - We learn about the goals that Brad has set up for his team members in Mexico.
[47:27] - Brad challenges listeners to write down their own goals for 2019.
Links and Resources:
Property Management Mastermind
Property Management Mastermind Group on Facebook
(619) 988-6708 (Allison DiSarro from Seacoast Commerce Bank)
Bigger Pockets Podcast: The Science Behind Setting and Achieving Big Goals
I love offering listeners fantastic benefits, such as some great discounts for products, with new offers coming all the time! You can see a complete list at propertymanagementmastermind.com. For all of these offers, use the discount code “Brad” to secure your discount.
I’m sure you’re already familiar with Alex Osenenko and Jordan Muela, since they’re such important figures in the property management world! Today, both of them join me to talk about the upcoming 2019 PM Grow Summit, which will take place in Austin, TX. (As usual, use the discount code “Brad” to get a discount!)
We’ll talk about what the PM Grow summit is, who some of the guests and speakers will be, and what the experience of networking there is like. If you’re deciding whether to attend (which I absolutely recommend), tune into this episode to learn more about what to expect so you can make an informed decision. If you’re already planning to go, this conversation will help get you even more excited for what’s to come!
On the off chance that you’re not familiar with them, Alex and Jordan run the PM Grow Summit. Jordan also runs LeadSimple and ProfitCoach, while Alex is the CEO of Fourandahalf, but our focus today will be on the summit rather than their other activities. They’ll start off by describing who PM Grow Summit is for and why they deliberately keep it to a specific size.
Other topics we’ll include the currently announced speakers for the events (including which ones we’re most excited about), how the PM Grow Summit is different from other conferences, Jordan’s benchmarking study and the next steps that have been growing out of it, and much more about the conference.
Here’s where you can find today’s guests:
Show Notes
[01:46] - Today, Alex and Jordan join me to talk about the upcoming 2019 PM Grow Summit in Austin, TX.
[02:54] - Alex, Jordan, and Brad lightheartedly chat a bit about last names and shirts.
[04:56] - We learn about who the PM Grow Summit 2019 is for, so listeners can identify whether they’re the ideal audience.
[07:15] - We’re in an era where we have to accept that companies outside of the vertical are setting customers’ expectations for property management companies, Jordan points out.
[09:06] - After having been to the PM Grow Summit before, what seemed different to Brad about it as opposed to other conferences?
[12:49] - Jordan responds to Brad’s story about some improvements he’s making in his company.
[13:42] - Alex talks about the guest lineup for the upcoming PM Grow Summit.
[15:03] - Which of the currently announced speakers is Jordan most excited about? What about Alex?
[19:27] - Brad mentions Scott Fritz, another confirmed speaker at the event. He then mentions what he’ll be talking about at the conference.
[24:19] - Are you selling property management, or are you selling financial outcomes? We hear about why the answer to this question matters, then Alex talks about fee-maxing.
[25:48] - Brad and Jordan talk about Jordan’s benchmarking study and the ways that Brad is using it.
[29:08] - Alex talks about the decision to hold the event in Austin, and Jordan discusses the specific venue itself.
[30:40] - What evening events do Alex and Jordan have lined up?
[33:13] - We hear final details such as the dates and where to find the conference online.
Links and Resources:
Property Management Mastermind
(619) 988-6708 (Allison DiSarro from Seacoast Commerce Bank)
Never Lose a Customer Again by Joey Coleman
I love offering listeners fantastic benefits, such as some great discounts for products, with new offers coming all the time! You can see a complete list at propertymanagementmastermind.com. For all of these offers, use the discount code “Brad” to secure your discount.
Jay Berube, a sales expert, joins me in this episode to talk about sales in and around the property management portfolio system. We’ll talk about sales with tenants, owners, and investors. We’ll dig deep into the details, including a lot of specific numbers. This topic is kind of neglected inside the property management realm, so don’t miss this episode!
Jay has been selling real estate for 14 years and has sold over 1400 homes. He also owns a property management company and has helped over 3,000 landlords that way. As if that weren’t enough, he has also built up a real estate coaching business. His expertise, though, is sales.
It’s common, Jay points out, for property management companies to refer their sales outside of the company. This is lost revenue, however, and keeping sales internal can be the right choice for many property management companies. After all, property management is all about maximizing your revenue. Jay recommends looking at the five key factors in real estate: your lead gen, lead follow-up, lead conversion, delivery and service, and repeat and referral business.
Tune into the episode to hear about all of this in depth! We’ll also dig into other important topics like reduced commissions for property management clients, whether to have a listing agreement in your property management paperwork, investor pocket listings, brokerages, and much more. If you’ve ever wondered about how to increase your revenue or handle sales as a property manager, this is the perfect episode for you.
Here’s where you can find today’s guest:
Show Notes
[01:46] - Brad introduces today’s guest, Jay Berube.
[02:52] - We hear from Jay about his history in the property management and real estate industry.
[04:58] - Does Jay ever see property management companies that refer sales to someone outside the company for a cut of the commission?
[07:51] - Jay offers his advice on how to keep owners from straying and looking at another realtor.
[11:26] - Jay digs deeper into the short life cycle with real estate agents as opposed to the long-term relationship between property managers and clients.
[13:44] - Does Jay do a free annual CMA for his owners as a property manager?
[16:47] - Jay talks about what he uses as a CRM platform on the sales side. He also shares his advice on recovering when an owner has a problem.
[22:14] - We learn whether Jay offers a reduced commission inside the property management agreement, or leaves it at the customary number.
[25:06] - Jay discusses whether to have listing paperwork in the property management agreement that creates the agreement to list the property automatically.
[26:07] - Brad reveals what he does in this regard within his property management company.
[31:41] - We hear about a client satisfaction guarantee that Brad heard recently, as well as his thoughts on dealing with USAA.
[35:19] - Jay responds to Brad’s points, sharing his own thoughts on the subject.
[37:52] - Brad describes bad churn, neutral churn, and good churn. He and Jay then talk about specific numbers and splits.
[42:46] - Jay asks Brad how many transactions would generally be from the PM as opposed to self-generated.
[46:26] - What is Jay’s thought process on the topic of helping people develop good investor buyer’s agents?
[50:08] - Brad switches the subject to investor pocket listings.
[52:24] - Jay takes a turn sharing his thoughts on pocket listings, which he doesn’t approach in the same way.
[55:40] - We hear about brokerages, with Jay talking about his thoughts and strategy.
[59:28] - Jay talks about his training options and how he can help people.
[62:08] - We hear more about what Jay does and where people can find him.
[65:26] - Jay shares some parting words for listeners.
Links and Resources:
Property Management Mastermind
(619) 988-6708 (Allison DiSarro from Seacoast Commerce Bank)
I love offering listeners fantastic benefits, such as some great discounts for products, with new offers coming all the time! You can see a complete list at propertymanagementmastermind.com. For all of these offers, use the discount code “Brad” to secure your discount.
Today’s guest is Jordan Fleming from Boost PM. I’ve been super impressed with what they do with Podio and implementing it into property management businesses. This is an amazing episode that you’ll definitely want to pay attention to, even if it’s something you won’t use for months to come. Jordan and I will talk about implementing different aspects into your business in terms of getting workflow automation into your business.
Jordan is originally Canadian, but has lived in four countries (and currently resides near Warsaw). He explains that his company grew out of getting introduced to property management companies that needed help with Podio, and found gaps in the existing systems. This led him to launch Boost PM to provide an easy entry into workflow automation. This is what we see as the holy grail of what everyone wants in the property management industry!
If you’re not already sold on the idea of automating your workflow, you will be by the time you’re done listening to this episode. Jordan will go through everything from onboarding, implementation (and the associated timeframe), what you should expect in terms of improvements once the system is implemented, the value of being able to shrink how many systems you’re using, and the cost of using Boost PM (as well as the generous discount that he’s offering to listeners of this podcast).
Here’s where you can find today’s guest:
Show Notes
[01:46] - Brad introduces Jordan Fleming, today’s guest.
[02:34] - Jordan came all the way from Warsaw to San Diego hoping for sun, he jokes, and ended up with fog.
[03:54] - We hear what Boost PM does for the property management industry.
[06:32] - Jordan talks more about the implementation of Podio inside of people’s businesses.
[08:25] - We learn Jordan’s answer to Brad’s question: why Podio? Jordan then talks about how the flow works.
[12:03] - Jordan shares his thoughts on various property management softwares and their integration opportunities.
[14:21] - At Brad’s request, Jordan explains the ticketing system.
[16:43] - Brad brings up implementation, and Jordan talks about what people should expect in terms of an implementation timeframe.
[18:29] - What should somebody expect at the end of this in terms of quantifiable improvements?
[22:28] - Jordan follows up on a point that Brad has made with a critical point that they see frequently.
[24:04] - Is Jordan on the schedule to talk at any upcoming conferences?
[25:10] - Jordan talks us through his pricing and the amazing discount he can offer to listeners of this podcast.
[27:28] - Does Jordan have any success stories that he wants to share with listeners?
[29:56] - Jordan suggests the best way to reach him if you want to learn more or get started with Boost PM.
[32:55] - Jordan shares his parting thoughts for listeners.
Links and Resources:
adisarro@sccombank.com
(619) 988-6708 (Allison DiSarro from Seacoast Commerce Bank)
I love offering listeners fantastic benefits, such as some great discounts for products, with new offers coming all the time! You can see a complete list at propertymanagementmastermind.com. For all of these offers, use the discount code “Brad” to secure your discount.
Before we start today, I want to tell you about our upcoming conference! Pulling Back the Curtain will take place in January 2019 in Atlanta, GA. I’m one of the four speakers at the event, and I’ll be talking about the sales tactics that have helped us grow by adding more than one door per day for the last two years.
In fact, this conference is the subject of the episode! I’m joined today by the other three speakers who will be there, and we’ll talk about what we’ll be doing there in detail. At this conference, we’re dedicated to providing our audience with the best possible information from people who are actually running successful property management companies.
In our conversation today, the four of us will take turns talking about what we’re planning to present at the conference in January. After each of us presents our subject, the other three will go around and share their biggest takeaway from our previous presentations.
At the upcoming conference in Atlanta, you’ll learn about how to make a super-site for your property management, how to measure the health of your company and what to do about the results, how to get more business, the importance of getting good processes and systems in place (and how to do it), and much more. If you’ve wondered at all about what we’ll cover, don’t miss this episode!
Because we each take a turn sharing our biggest takeaway from each other’s previous presentations, you’ll get a powerful sense of exactly the sorts of things you’ll learn and be able to apply within your own business. This gives a unique view of the presentations: not only do you hear exactly what the presentation will be about from the presenter, but you also hear the sorts of powerful, business-changing takeaways that you can expect to get from each of us at the conference from people who have actually learned these things.
Here’s where you can find today’s guests:
Show Notes
[01:46] - Brad introduces today’s episode and the three guests who are joining him for the conversation.
[03:06] - David takes a moment to elaborate on the goals of the upcoming conference.
[05:54] - We hear seven of the things related to super-sites that David will talk about in his presentations at the conference.
[07:29] - What is a sommelier (the term David used a moment before)?
[07:58] - Brad shares a takeaway that he got from last year’s presentation.
[08:53] - Marc takes a turn sharing a takeaway from last year, then David shares another goal for the conference.
[10:15] - We hear Deb’s takeaway from David’s presentation last year. Deb then talks about what her presentation at the 2019 conference will be about.
[13:17] - Marc digs into what Deb has been talking about in terms of measuring the health of your company.
[14:44] - Brad and David takes turns talking about what they picked up from Deb’s presentation.
[16:27] - We learn what Brad’s presentation at the upcoming conference will be about.
[17:46] - Continuing with the pattern of talking about each other’s presentations, Marc talks about what he’s learned from Brad.
[19:38] - David takes his turn talking about his main takeaway from Brad’s presentation.
[22:14] - Marc describes what he’ll be talking about in his session at the Atlanta conference.
[25:16] - Brad shares something that he learned from Marc’s presentation last year.
[25:56] - Deb takes her turn talking about Marc’s presentation, followed by David.
[27:25] - Brad proposes a competition at the upcoming conference for who comes up with the best, funniest joke.
[29:08] - One of the benefits of the conference is that the presenters will be around for networking, Brad points out.
[30:09] - We hear some elaboration and clarification about day two of the conference.
[31:38] - Does anyone in the group have any parting comments for listeners?
Links and Resources:
adisarro@sccombank.com
(619) 988-6708 (Allison DiSarro from Seacoast Commerce Bank)
Pulling Back the Curtain Conference